Kansas City

As a city, Kansas City trails only Paris with regard to each’s fountains count. The City of Fountains, as Kansas City is lovingly known to be, has over 200 fountains.

Some of those beautiful fountains in KC can be found near Kansas City’s majestic Union Station. From Union Station, take The Link over Grand Boulevard, and you arrive in the very heart of Crown Center.

At Christmastime, the beauty we find in Crown Center’s collection of fountains is accentuated by a special, special scene. Christmastime skaters.

For over fifty years Crown Center has been home to Kansas City’s original ice skating rink, Crown Center Ice Terrace. A staple for all who enjoy a Paris of the Plains Christmas.

Crown Center…

One of Kansas City’s true crown jewels would indeed be Crown Center. Another of Kansas City’s crown jewels would be the iconic corporation to which the fortunes of Crown Center Ice Terrace – as well as Crown Center itself – are owed. Hallmark. 

Each of our two Kansas City treasures – Crown Center and Hallmark – find their histories’ foundations in J.C. Hall. 

J.C. Hall…

As Kansas City continues to redevelop its downtown into one of the very finest downtowns in all of America, the wave of downtown redevelopment we see in Kansas City today also adopts into the club of downtown redevelopment leaders our forefather to Crown Center and to Hallmark, J.C. Hall.

While the focus of this article is not “redevelopment,” today’s Crown Center is very much emblematic of what can happen for a city when a corporate leader – in this case, J.C. Hall – opts to remain within a city’s downtown. Rather than follow (at that time) a trend of abandoning one’s center city roots by relocating to the suburbs.

The very beginning for Kansas City’s Crown Center goes back to a late 1960’s redevelopment plan. A redevelopment plan anchored through J.C Hall’s Crown Center businesses. A redevelopment plan which also received contributions from another iconic Kansas Citian, Walt Disney.

J.C. Hall. The one time door-to-door Avon salesman from Norfolk, Nebraska. Our Crown Center forefather.

J.C. Hall’s career evolved. From selling makeup, door-to-door. To selling postcards. And it was those postcards that J.C. Hall sold early on in his career that would bring J.C. Hall from his Cornhusker youth to Kansas City. And to forefather of Crown Center.

Yet, before we arrive at the company for which J.C. Hall’s “American signature” is forever most commonly linked, a prior step in his Kansas City business sequence…

From postcards. To store. From store, to a grand department store. A grand department store in Crown Center.

Halls Department Store…

J.C. Hall began his career in Kansas City by selling his postcards. Later, adding greeting cards to his product offering. In time, J.C. Hall would go on to open that first store in Kansas City. The store from which he could sell his postcards. And his greeting cards too. This store that J.C. Hall opened in Kansas City would go on to become Halls Department Store.

Halls Department Store started out as a specialty store. With J.C. Halls offering much more of a retail collection than simply postcards and greeting cards. Yet those postcards and those greeting cards would certainly prove to be stalwarts to a J.C. Hall Crown Center icon. An icon that would go on to become a global brand. Hallmark.

At its origin, Halls Department Store stocked expensive, high-quality items. Favorites for upper echelon Kansas City patrons. In time, Halls Department Store had themselves a prime Country Club Plaza storefront.

Halls Department Store arrived in The Plaza in 1965. Later migrating from The Plaza to the hub of J.C.Hall’s enterprises. To where we find Halls Department Store today. Crown Center. 

Shoppers who visit Halls Department Store – Halls Department Store is owned by Hallmark – are heading over to Grand Boulevard. Halls Department Store. Grand Boulevard. Level 3. In Crown Center.

Crown Center, which also houses the headquarters for the centerpiece to J.C. Hall’s collection. That centerpiece, the “Crown Center nucleus” which benefitted from the experience J.C. Hall attained early on by selling his postcards? And his greeting cards? That centerpiece, is Hallmark.

J.C. Halls founded Hallmark Cards in 1910. 

Hallmark Cards has the same origin as does that of its founder, J.C. Hall. Greeting cards. Postcards.

Hallmark did not start out as Hallmark. Hallmark did not start out in Kansas City.

Hallmark Cards began in 1907 in Norfolk, Nebraska. Originally, as Norfolk Postcard Company.

The iconic Hallmark label was introduced as a stand-alone Norfolk Postcard Company brand eighteen years after J.C. Halls founded his Norfolk Postcard Company in Nebraska. Use of the Hallmark name began in 1928. 

In 1954, the original Norfolk Postcard Company – the company whose origin was the sale of those postcards in Nebraska by J.C.Hall – changed its company name. From its name at that time – Hall Brothers – to Hallmark. 

With Hallmark’s headquarters in Crown Center, with Halls Department Store in Crown Center, with J.C. Hall opting to keep his company in center city Kansas City rather than relocate to the suburbs, the underpinnings for Crown Center’s late-‘60’s redevelopment had been established. Redevelopment for Crown Center officially began in 1968. 

The beginning phase for the redevelopment of Crown Center involved construction of underground parking. As well as the central square. The central square in Crown Center, which is where we find our skaters.

Through redevelopment, Crown Center went on to become a truly unique mixed-use district. Offices. Retail. Theatres. Hotels… Crown Center opened to the public in 1971. Three years after redevelopment commenced.

Today, Crown Center encompasses 85 acres in Kansas City. Union Station. Our National World War I Museum and Memorial. Halls Department Store. Hallmark. Each, located in Crown Center.

Yet, at Christmastime, for so many, the Crown Center experience is best brought home by the ice skating. Ice skating made possible, that is, because one American corporate chief in Kansas City chose benefits bestowed upon his companies through redevelopment. Over a move out of Kansas City, to the suburbs.

So those happy skaters in Kansas City can thank a former door-to-door Avon salesman from Nebraska for their ice time fun.

They can thank J.C. Hall. Forefather of Crown Center.